From idea to marketing
The marketing or valorising of scientific and technical ideas that knowledge institutions and/or the R&D industry have is the same in essence: from idea to marketing. The basic choice that is fundamental to this innovation process is a choice that many knowledge institutions and companies find hard to make. Maxwell Group guided, set up and if necessary implemented this process with various clients.
Maxwell Group cooperates with universities, research institutes and R&D-departments in trade and industry to steer the innovation process and make it implementable. We give knowledge-intensive organizations a focus, creating an environment in which innovation and valorisation form a visible and measurable added value for researchers and management. Maxwell Group offers, among other things, guidelines for intellectual property protection and for the screening and scouting of marketable ideas in order to thus realize the best licence or commercialization of the knowledge in your organization.