Innovation to Business
Research shows that only 60% of the product launches are successful.  One of
the reasons is the lack of a sound business case. How can we ensure that the
innovation actually reaches the market and the sustainable added value can be
secured? Maxwell Group has extensive experience in guiding innovations to the
market, both in start-up ventures as in midsize and larger companies.
Using a roadmap the entrepreneur or (innovative) team is supported to bring innovation to business. Topics that are
Idea: What is actually the idea? Which solution is offered? Is it feasible and
realistic? Does it fit within a commercial framework?
Value: Whose idea was it? Can the concept be defined? Is the idea in the long
term still valuable? Which retains its competitive assessment? How and by whom
is the value determined? What value does the entrepreneur himself? How
dependent is the idea of others?
Business Model: How do things relate to each other? Which sales channels are
most suitable for which target group? Who are the main suppliers and how they
stand in relation to the value of the idea. Which partners are suitable for the
Market: Where does the idea stand towards its customers, suppliers, competitors
and other key stakeholders. Who can influence the idea and which of the parties
determine that? How large is the market? And what is the sales potential?
Plan / Pitch: How do you translate a good idea into a concrete plan? What is
actually the essence of the idea and its business case? What are the long term
goals and how scalable is the idea anyway? I the idea still as strong under
market conditions? What scenarios are conceivable? How high is the risk and
Funding: How does the capital market looks like? Who would be able to invest?
What are the conditions? Under what circumstances?
Together with you company team we go through these steps and turn your
innovation into a successful business.